Easy Does ItFiled Under: Design
It’s easy to find examples of bad design. Especially when we’re talking about websites. As developers we want people to use our software. The easier a system is to use, the more it’s going to be going to be used. It’s particularly important for an e-commerce site. If it’s difficult for your customers to get things done, it’s going to affect your sales. Instead of pointing out bad design, I want to highlight a simple design decision that makes the Old Navy web site so much easier to use.
As a customer I only want to see items they’ve got in my size. Why make your customer sort through items that don’t fit? The developers of the Old Navy site did this by simply allowing you to display only clothes of a certain size. I can’t tell you how easy it is for me to find what I want, add it to my shopping cart and check out. I don’t even go to their brick and mortar stores anymore because it’s so easy for me to find what I want online.
I think this helps show the value of making your software simple and easy to use. Good design makes you wantto use it. As a developer, I can’t think of anything more fulfilling than people using the software I develop.
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- Tim
- 27 Oct 2007 10:17 PM
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